Based in Thailand, he runs his own branding and distribution company having developed and launched a number of brands in the beverage industry.

He is also the founder and chief executive of NZO International, which exports bottled water from New Zealand to Australia and parts of Asia.

Paul can also draw on his experience working for Bacardi, running the 42 Below business. He became the global managing director and chief executive of 42 Below, and was responsible Bacardi’s stable of brands within New Zealand.

After working in New Zealand, Paul headed up Bacardi’s regional sales based in Shanghai, China. He was part of Bacardi’s Global Sales Leadership team, helping drive the global sales strategies within the company.

He has extensive knowledge of the beverage industry, and

can advise New Zealand companies on entering the region’s competitive market for FMCG products – from supply chain and distribution, to channel marketing.

Now an entrepreneur, Paul also co-partners a consultancy Bevbrand Co Asia, that helps companies develop brands, market entry strategies and brand activations.

He can apply this knowledge and experience to helping New Zealand companies succeed in East Asia..

Advisory areas
Supply chain, distribution and channel marketing.

Arin Jira brings with him over 40 years of experience in tackling various regional economic, industrial, and business issues in partnership with government. As Chairman of Map Ta Phut Industrial Gases Co., Ltd. Senior Executive Advisor of Bangkok Industrial Gas Co., Ltd. Board Members of several State Enterprises, he has helped overcome issues facing industries ranging from, but not limited to, management strategies, P&L accountability, marketing and business support, logistics and strategic planning, joint venture relationship, international alliances, and customer relations issues.

Arin also sits on the Board of the Federation of Thai Industries (F.T.I.) and a Vice Chairman of F.T.I.

He has been a member of the ASEAN Business Advisory Council (ASEAN-BAC) since 2007. He held the position of Chairman of the ASEAN Business Advisory Council for 2008 and 2009 and currently Thailand Chair for ASEAN Business Advisory Council. Arin obtained his Bachelor’s Degree in Chemical Engineering and an MBA from the University of California at Berkeley, USA.