Event Details

Viet Nam Market Update - Wednesday 9 November at 5:30PM NZT - Meredith Connell Offices - Level 23, AON Centre, 1 Willis Street, Wellington, 6021.

Following the success of our Indonesia, Singapore, Malaysia, Philippines and Thailand Market Updates over the year, ANZBC, in collaboration with our partner, MFAT, is delighted to bring you our sixth and final event in the series for 2022 - a Market Update from Viet Nam.

Guest speakers H.E Tredene Dobson, New Zealand's Ambassador to Viet Nam, and Joe Nelson, New Zealand's Trade Commissioner and Consul-General to Viet Nam, will provide us with an overview of the outlook on Viet Nam, key developments, market trends and opportunities, as well as the implications on New Zealand trade and business interests in to Viet Nam.

We will also hear from Hamish Glendinning, Business Lead at Pāmu Foods, who will share with us his experience of Pāmu's entry into the Viet Nam market, and some of the opportunities and challenges of doing business in this ASEAN market.

The event will be moderated by Mahi Tangaere, Director of West Dome Legal, and ANZBC Vice Chair.

The hybrid event will be concluded with a Q & A session.

Registration starts from 5:15pm, please arrive in time for a 5:30pm start.

We welcome you to stay on after the event and join us for a networking session and end of year gathering for our Wellington members and guests.

Special thanks to our venue host, Meredith Connell.


SEA CAPE Market Readiness Viet Nam Workshop - Wednesday 9 November - 1:30-5:00PM - Rutherford House, Victoria University.

Why not make an afternoon of it and deepen your knowledge of the Viet Nam market by also attending the Market Readiness Viet Nam Workshop.

This workshop, provided by SEA CAPE in partnership with the ASEAN NZ Business Council, helps participants explore the potential of the Vietnam market and the opportunities for their businesses, as well as generate further understanding of the market and its dynamics.

During the workshop you can tap into the expert knowledge provided by the facilitators. You will also benefit from networking with other individuals and businesses participating in the programme.

Please sign up directly for the Market Readiness Viet Nam Workshop at the below registration link :


Transport will be provided between the Viet Nam Market Readiness Workshop and the Viet Nam Market Update.


  • Tredene Dobson (Ambassador at Mfat)

    Tredene Dobson

    Ambassador at Mfat


    Tredene Dobson is New Zealand’s Ambassador to the Socialist Republic of Viet Nam.

    Prior to her appointment, Tredene managed the Ministry of Foreign Affairs and Trade’s International Security Policy Unit. In this role, Tredene led New Zealand’s engagement on a wide range of security policy issues, including counter-terrorism and countering violent extremism, defence deployments and policy, cyber security and space policy, irregular migration and maritime security.

    From January 2019 – until June 2020, Tredene was New Zealand’s Ambassador to Iraq. From 2012 to 2016 Tredene was Deputy Head of Mission at the New Zealand Embassy in Jakarta and New Zealand’s Mission to ASEAN. Prior to that she managed the Ministry’s Oceans and Environment Law Unit in the Ministry’s Legal Division and was New Zealand’s senior legal adviser on the UN Framework Convention on Climate Change negotiations. Tredene’s first posting was in Seoul, South Korea.

    Tredene has a Bachelor of Laws and a Bachelor of Arts Honours Degree (First Class) in Political Studies from the University of Otago, New Zealand. She speaks Indonesian and is proficient in German and Korean. In her spare time, she is a keen scuba diver and coffee enthusiast.

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  • Joe Nelson (Trade Commissioner and Consul-General at New Zealand Trade and Enterprise)

    Joe Nelson

    Trade Commissioner and Consul-General at New Zealand Trade and Enterprise


    Based in Ho Chi Minh City, Joe is New Zealand's consul-general and trade commissioner to Viet Nam. He is responsible for facilitating and promoting trade and investment, as well as maintaining an extensive network of business relationships relevant to New Zealand businesses.

    Prior to joining NZTE, Joe was the CEO of Cedenco, one of New Zealand's leading exporters, where he oversaw the strategic acquisition of ENZA Foods and delivered significant sales growth for the company. Having worked in Japan, China and South East Asia, his experience spans across a broad range of New Zealand's primary industries including horticulture and food and beverage.

    Joe holds a bachelor's degree in resource studies from Lincoln University and a post graduate diploma in business administration from The University of Auckland.

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  • Hamish Glendinning (Business Lead at Pamu Foods)

    Hamish Glendinning

    Business Lead at Pamu Foods


    Hamish leads the deer milk business within Pāmu which is looking to develop a high value alternative dairy industry and product offerings. With Hamish’s leadership Pāmu Deer Milk is gaining traction in multiple markets and was recently named Best Dairy Ingredient at the World Dairy Innovation awards held in Paris. Drawing on Hamish’s experience from food production and operations through to FMCG sales and marketing, he has a particular interest in matching land use innovation with consumer trends and demand. Hamish sees enormous growth potential for targetted, high value forms of functional dairy produced in a way which contributes positively to both the environment and peoples health and wellbeing. Pāmu is the brand name for Landcorp Farming Ltd, who strives to be a leader in New Zealand agriculture, carefully creating natural products of high quality.

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Viet Nam Market Update - In Person (Wellington)
Standard Price Complimentary


Meredith Connell Offices

Level 23
AON Centre,
1 Willis Street,
Wellington, 6011

Wellington, New Zealand

If you have any questions please contact Louise Hill

Contact Organizer

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