Event Details

In collaboration with our partner, MFAT, the ASEAN New Zealand Business Council is delighted to bring you a Market Update from Vietnam. Guest speakers H.E. Tredene Dobson, New Zealand's Ambassador to Viet Nam, and Joe Nelson, New Zealand's Trade Commissioner to Viet Nam, will provide us with an overview of the outlook on Vietnam, key developments, market trends and opportunities, as well as the implications on New Zealand trade and business interests in to Vietnam.

We will also hear from Thuy Vo, Director of Integrity Plus, an import and export company based in Wellington. Thuy will share her experience of exporting and importing products to and from Vietnam, ranging from milk powder, honey and health products to packaging and construction materials.

The event will be moderated by Mahi Tangaere, Vice Chair of ANZBC and Vietnam Chapter Chair.

The webinar will be concluded with a Q & A session.


  • Tredene Dobson (Ambassador to Viet Nam at Ministry of Foreign Affairs and Trade)

    Tredene Dobson

    Ambassador to Viet Nam at Ministry of Foreign Affairs and Trade


    Tredene Dobson is New Zealand’s Ambassador to the Socialist Republic of Viet Nam.

    Prior to her appointment, Tredene managed the Ministry of Foreign Affairs and Trade’s International Security Policy Unit. In this role, Tredene led New Zealand’s engagement on a wide range of security policy issues, including counter-terrorism and countering violent extremism, defence deployments and policy, cyber security and space policy, irregular migration and maritime security.

    From January 2019 – until June 2020, Tredene was New Zealand’s Ambassador to Iraq. From 2012 to 2016 Tredene was Deputy Head of Mission at the New Zealand Embassy in Jakarta and New Zealand’s Mission to ASEAN. Prior to that she managed the Ministry’s Oceans and Environment Law Unit in the Ministry’s Legal Division and was New Zealand’s senior legal adviser on the UN Framework Convention on Climate Change negotiations. Tredene’s first posting was in Seoul, South Korea.

    Tredene has a Bachelor of Laws and a Bachelor of Arts Honours Degree (First Class) in Political Studies from the University of Otago, New Zealand. She speaks Indonesian and is proficient in German and Korean. In her spare time, she is a keen scuba diver and coffee enthusiast.

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  • Joe Nelson (Trade Commissioner to Viet Nam at NZTE)

    Joe Nelson

    Trade Commissioner to Viet Nam at NZTE


    Based in Ho Chi Minh City, Joe is New Zealand's consul-general and trade commissioner to Viet Nam. He is responsible for facilitating and promoting trade and investment, as well as maintaining an extensive network of business relationships relevant to New Zealand businesses.

    Prior to joining NZTE, Joe was the CEO of Cedenco, one of New Zealand's leading exporters, where he oversaw the strategic acquisition of ENZA Foods and delivered significant sales growth for the company. Having worked in Japan, China and South East Asia, his experience spans across a broad range of New Zealand's primary industries including horticulture and food and beverage.

    Joe holds a bachelor's degree in resource studies from Lincoln University and a post graduate diploma in business administration from The University of Auckland.

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ANZBC Vietnam Market Update
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